Guerrila Innovation

Keeda (pronounced kee-dah) is a word in several Indian languages that literally means "bug" or "insect", but has modern connotations of resourceful mischief, pranks or exploits, and an inability to sit still until some intended goal is achieved... which are key ingredients of what some would call the "hacker mindset". We apply this mindset to create technical innovation by solving real-world problems through non-obvious, unconventional solutions.

Many people say "Ideas are worthless, execution is everything." We disagree and would in fact say that ideas are the most important aspect! What is "execution" other than a series of interplaying ideas? Sure, these ideas very likely cross multiple domains such as technology, business, design, marketing and sales... but they are ideas none-the-less! They may not be completely novel, but they should be doing something slightly different, otherwise where is the innovation?

This is why we prioritize novelty over the appropriateness of the idea, which plays into the spirit of the Keeda. We are still practical, of course, so we won't go too far off the rails, but we would prefer to take the road less travelled whenever feasible.